Privacy Policy

1. Introduction

Cheaper4U (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our shop at 24 W Front St, Keyport, NJ 07735, browse our website, or interact with us online or offline.

2. Information We Collect

We may collect personal information that you voluntarily provide to us, including but not limited to:

• Name, phone number, and email address
• Government-issued identification (required by law for certain transactions)
• Descriptions and photos of items you wish to sell or pawn
• Transaction history and payment details
• IP address, browser type, and device information (automatically collected via cookies and analytics)

3. How We Use Your Information

We use the information we collect to:

• Process purchases, sales, pawns, and related transactions
• Comply with federal, state, and local laws (including anti-money laundering and secondhand-dealer reporting requirements)
• Communicate with you about your transactions, inquiries, or appointments
• Improve our website, services, and customer experience
• Send promotional communications (only with your consent; you may opt out at any time)
• Prevent fraud and ensure the security of our business and customers

4. Legal Requirements & Record Retention

As a licensed secondhand dealer and precious-metals buyer in New Jersey, we are required by law to maintain detailed records of certain transactions, including seller identification and item descriptions. These records may be shared with law enforcement agencies upon proper legal request. We retain such records for the period required by applicable law.

5. Information Sharing

We do not sell or rent your personal information. We may share your information only in the following circumstances:

• With law enforcement or regulatory agencies as required by law
• With service providers who assist our business operations (e.g., payment processors, IT support) under strict confidentiality agreements
• In connection with a business transfer, merger, or sale of assets, subject to confidentiality protections

6. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. You can control cookies through your browser settings. We use Google Analytics and may use Facebook Pixel for advertising and analytics purposes.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on applicable law, you may have the right to:

• Access, correct, or delete your personal information
• Object to or restrict certain processing of your data
• Withdraw consent for marketing communications

To exercise these rights, contact us using the information below.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., Google Maps, Facebook, Instagram). We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.

10. Children’s Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: